In 2020, many members faced significant financial challenges due to the pandemic. Some experienced job loss while others saw their hours at work reduced. Many employees shifted to working from home while parents juggled work, home-schooling and childcare. Others took on the role of caretaker for family members.
We knew members had many questions about their money and focused on meeting members where they were to provide the answers and financial solutions they needed. Whether it was through virtual programs, online and social media channels, the Town & Country and As You Wish program, or simply being a resource, the credit union provided information and support to help members—and others in the community—move forward in the wake of the financial uncertainty brought on by the pandemic.
Financial Education Workshops
The credit union hosted our award-winning annual Money Conference as a virtual event in June and invited personal finance expert, Jean Chatzky to talk with members about the seven money moves they could make right now to be financially resilient. Following the session, 10 members had the chance to work one-on-one with Jean in an 8-week money makeover program.
In the months that followed, Town & Country hosted a series of webinars on a range of personal finance topics addressing everything from how to deal with a financial “curveball”, estate planning basics, dealing with the financial challenges of divorce and separation and more.
Nearly 500 people participated in the virtual Money Conference and workshop series.
Financial Information and Resources
The credit union provided members struggling financially with timely information and community resources through tcfcu.com. From budgeting, how to talk to creditors, to where to turn for food, heat or housing assistance, Town & Country was there to help.
Throughout the year, the credit offered personal finance and money management tips and ideas on timely topics including how to get the most from a stimulus check or tax return to savings strategies through the monthly member newsletter, website, and social media channels. Plus, we develop a blog offering articles on topics ranging from working remotely, home remodeling ideas, estate planning and more.
Throughout the year, Town & Country representatives provided their expertise and served as a trusted resource to local news media on a wide range of personal finance topics. More than 370 news stories (or mentions) appeared in 2020 featuring Town & Country.
Community Outreach and Collaboration
Through its Local Helping Local initiative, Town & Country reached out to and aided local community organizations working to provide financial assistance and education to young people. The credit union sponsored the Maine Jump$tart Coalition’s virtual annual conference for financial wellness educators. It made donations to local education foundations helping connect students with computers and broadband for home learning and sponsored virtual financial education curriculum and program for area high school students.
Town & Country also partnered with several organizations working to meet the financial needs of underserved neighbors. We offered special financial education workshops for people in recovery with the Friendship House, discussed the financial impact of cancer with the Dempsey Center, how to cope with the financial challenges of divorce with the Kids First Center, and understanding bankruptcy and overcoming financial setbacks with Moeller Law.